Audecious
At STRAKTA [design - engineering], we had the privilege of collaborating with Audécious, a trailblazer in the realm of organic and sustainable spirits, to design a bottle that embodies their mission: to inspire consumers to "drink better"—choosing quality and sustainability over quantity.
About
Concept, Design, and Development. All-in-one.
Drawing inspiration from the pristine alpine origins of Audécious, we envisioned a bottle that mirrors the purity and clarity of their award-winning organic vodka. The design features clean lines and a sleek silhouette, symbolizing the brand's dedication to redefining the outdated alcoholic beverages industry through innovation and sustainability.
Challenge
Unparalleled Shelf Presence: A Bottle That Commands Attention
In designing the bottle for Audécious, we set out to create more than just a container for their organic spirits—we aimed to craft a statement. The goal was clear: establish a bold, unforgettable brand presence on the shelf with a design that turns heads and sparks curiosity. The result is a bottle unlike anything seen before in the spirits industry. Its distinctive shape breaks the monotony of traditional designs, immediately catching the eye of consumers scanning the shelves. The sharp, geometric contours and precision detailing reflect the innovation and premium quality Audécious stands for, while the interplay of textures and finishes offers a tactile experience that invites interaction. This isn’t just a bottle; it’s a conversation starter. Whether displayed in a boutique liquor store or showcased at a high-end bar, the Audécious bottle demands attention and reinforces the brand’s commitment to standing out—both in design and philosophy.
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